Jolly Pets National Tradeshow Booth
(featuring Barker Beds and Link My Pet)

As the lead designer for Jolly Pets’ and Barker Beds’ national pet industry tradeshow presence, I created comprehensive booth experiences for Global Pet Expo and SuperZoo that brought their brand visions to life on a large scale. The displays featured the flagship Jolly Pets brand alongside their sister brand Barker Beds, and our collaboration with Link My Pet's innovative smart wearable GPS technology. I designed every visual element of the booth, including eye-catching display panels, branded kiosk toppers, freestanding kiosks, and all integrated graphics that unified the three brands into a cohesive, engaging retail environment.

These tradeshow installations showcased the full scope of the 2023 Jolly Pets rebrand, which I spearheaded by redesigning Jolly Pets’ complete toy packaging line. The booth design challenged me to create a visual system that could highlight each brand's unique identity while maintaining a unified aesthetic that reflected Jolly Pets’ commitment to quality and innovation. From concept through production, I managed every aspect of the graphic design process, ensuring that their tradeshow presence not only attracted attention on a crowded show floor but also effectively communicated our product stories and brand values to retailers and industry professionals.